Digital Marketing & Optimization for small to Mid-Sized businesses

Smarter Strategy. Practical Support. Real Results.

I work with small and mid-sized businesses to find and fix the structural, technical, and operational gaps that slow down their digital marketing. Whether it’s through a detailed audit, hands-on optimization, or ongoing strategy support, I help you move forward with a clear plan and measurable progress.

digital strategist mapping out marketing technology for digital strategy

How I Help Businesses Grow Online

Audits & Assessments: Uncover what’s working, what’s not, and what needs attention across your website, channels, workflows, or data. Clear insights. Practical fixes.

Strategy & Execution: Project-based or ongoing support to improve visibility, connect your channels, and strengthen the systems behind your marketing.

Training & Support: Hands-on working sessions or team trainings to improve visibility, workflows, analytics, channel optimization, and overall digital efficiency.

Flexible Ways to Work Together

Quarterly Digital Health Review

A lighter, recurring check-in for business leaders who want early insight into performance, discoverability, and tracking issues before they slow growth. Highlights risk, drift, and clear priorities — without the depth or commitment of a full audit.

Making Your Digital Ecosystem Work Smarter

Hey there — I’m Jeannie, founder of Optify Digital. With 17+ years leading digital strategy and operations, I’ve seen how easily marketing breaks down when systems, workflows, and websites aren’t aligned.

My focus is on strengthening the operational backbone of your digital marketing — improving structure, efficiency, and execution so your website, channels, and data work together instead of in silos.

For clients who need deeper support, I also serve as a Fractional Digital Director, offering part-time strategic leadership and hands-on execution without the cost of a full-time hire.

Outside of work, I’m a coffee-loving podcast fan living in St. Cloud with my husband and two kids.

Let’s take the next step toward a stronger, more connected digital foundation.

in depth practical digital strategy and user journey

Why work with me

Real Strategy. Less Stress. Proven Results.

I specialize in creating structure, efficiency, and alignment across your digital marketing so your website, channels, and workflows support real business growth. Then I build practical, real-world solutions that actually fit your business.

Beyond strategy and systems, I lead with values. The golden rule applies to both personal life and business—right alongside my belief that honesty wins, always.

“Jeannie combines a deep understanding of digital solutions with a strong focus on driving results. She’s innovative, practical, and always customer-focused, with a proven ability to solve complex marketing challenges. She’s also a strong communicator and a true partner in delivering success.”

Toyin Powell

Piscataway, NJ

“With nearly eight years of collaboration, I can confidently say Jeannie brings exceptional digital marketing expertise, strategic vision, and leadership. She drives measurable results through innovative, data-driven strategies across channels like social media, email, and content. Jeannie also stands out for her ability to mentor teams, fostering both creativity and growth while delivering real business outcomes.”

Brigitta Millard

Long Island, NY

Professional Recommendations

These recommendations are from leaders I have worked with.

See more recommendations on my LinkedIn page:

Let’s Talk About Your Digital Goals

I’d love to help you. I’ll do a preliminary assessment of your current digital channels and share the top 3 areas to focus on. Let’s chat about where you are at in your digital journey.

Have a Question? Give me a call.

(320) 204-6852

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